EDITORIAL STANDARDS
Journalism grounded
in principle.
PRIMARY is committed to accuracy, fairness, transparency and independent eyewitness reporting.
Eyewitness reporting
Our stories are reported and filmed by experienced journalists on the ground. We do not stage or reenact events.
Accuracy and verification
We verify what we publish and provide clear context for what audiences are seeing and hearing.
No synthetic imagery
PRIMARY does not use generative AI or synthetic media to depict news events. Our imagery documents real people, places and events.
Corrections
When we make a material error, we correct it promptly and transparently.