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News, from a
new perspective.

PRIMARY brings you closer to the people and places shaping our world through verified, on-the-ground reporting in spatial video.

SELECTED STORIES

Reporting from
around the world.

A selection of important stories reported by PRIMARY’s journalists around the world. Discover more reporting in the PRIMARY app.

Explore all stories in the app
Pakistan

Glacial Flood in Pakistan Displaces Village

Mountain village buried in glacial lake flood

In Pakistan’s mountainous Ghizer district, a glacial lake burst through its natural dam after rapid glacier melt, flooding and burying an entire village under rocks and debris. Hundreds of families are now displaced and living in tents as residents and experts warn that rising temperatures are accelerating climate-driven disasters across the region.

Reported by Asim Mehmood Ali Shaikh

Glacial Flood in Pakistan Displaces Village

Gaza

Scenes from Gaza

Gaza families cope with loss of infrastructure

In Gaza, families shelter in tents amid the rubble. Residents line up jugs as they wait for a water truck, and children swim by the wreckage-lined shore.

Reported by Shrouq Al Alia

Scenes from Gaza

United States

Vodou Ceremony in New York City

Participants pray amid deportation fears

As legal protections for many Haitian immigrants remain uncertain, community members in New York City gathered at a Vodou ceremony, one of Haiti’s oldest spiritual traditions. Through prayer, song and offerings, participants sought strength and protection from deportation during an anxious time for the Haitian community.

Reported by Yvon Vilius

Vodou Ceremony in New York City

Cuba

Cuba Blackouts Reshape Daily Life

Coping with constant outages in Cuba

Frequent nationwide blackouts are disrupting daily routines across Cuba. In homes like this one, families cook with charcoal, ration food, and adjust to long hours without electricity. As the grid falters, ordinary moments reveal the human impact of a deepening energy crisis.

Reported by Gabriela Tamarit, German Viamontes

Cuba Blackouts Reshape Daily Life

United States

LA Protests ICE

Angelenos rally downtown against ICE raids

In Los Angeles, demonstrators take to downtown streets to oppose ICE deportation raids. Chants, handmade signs, and tense encounters with law enforcement capture the atmosphere of the moment.

Reported by Thaddeus Wadleigh

LA Protests ICE

Haiti

Haitian Gangs Claim Role in Peace

Gang leader calls for peace and dialogue

In Haiti, gang leader Kanpes Sanon says the Viv Ansanm gang alliance seeks peace and dialogue, not violence. The alliance rejects foreign control and blames politicians for the country’s instability, casting itself as central to Haiti’s future.

Reported by Yvon Vilius

Haitian Gangs Claim Role in Peace

Lebanon

Funeral for Paramedic Killed in Bombing

Red Cross volunteers mourn colleague

Mourners and Red Cross volunteers attend the funeral of paramedic Youssef Assaf in southern Lebanon. Assaf was killed when an ambulance was struck while he was responding to an emergency. A U.N. report attributed the strike to Israel. The Israeli military had not commented at the time of release.

Reported by Ibrahim Makhzoum

Funeral for Paramedic Killed in Bombing

Israel

Tel Aviv Interception Aftermath

Damage after bomb interception over Israel

A residential building and vehicles in Ramat Gan are damaged after debris fell during an aerial interception. Israeli authorities say a missile was intercepted over the Tel Aviv area, with fragments igniting fires at multiple sites. Rescue teams extinguish fires and clear the roads. No injuries were reported.

Reported by Ricki Rosen

Tel Aviv Interception Aftermath

REPORTERS

Journalism grounded
in principle.

All PRIMARY stories are reported by experienced journalists committed to accuracy, fairness, and the highest standards of the profession.

Haiti

Yvon Vilius

Award-winning Haitian journalist, producer and cameraman with two decades of experience working with international news organizations.

Gaza

Shrouq Al Aila

Palestinian journalist, producer and researcher reporting from Gaza, and a recipient of the Committee to Protect Journalists’ 2024 International Press Freedom Award.

Los Angeles, USA

Thaddeus Wadleigh

American cinematographer whose work spans more than 70 feature films, including acclaimed documentary, narrative and television productions.

Pakistan

Asim Mehmood Ali Shaikh

Pakistan-based journalist and visual reporter covering communities and major events across the country.

Iraqi Kurdistan

Valentina Sinis

Italian documentary photographer and visual storyteller whose long-term work explores conflict, human rights and the experiences of women and communities.

Lebanon

Bertan Ayduk

Award-winning field producer and cameraman with more than 30 years of experience covering conflicts, natural disasters and political events.

Ukraine

Mykola Kulina

Ukrainian videographer and visual storyteller who leads creative communications for the humanitarian foundation Repower.

Venezuela

Ana María Arévalo Gosen

Venezuelan visual storyteller and National Geographic Explorer whose award-winning work focuses on human rights, social justice and Latin American communities.

Israel

Ricki Rosen

Photojournalist and video reporter with more than 30 years of experience working from Israel and New York for leading international publications and broadcasters.

Lebanon

Ibrahim Makhzoum

Lebanese journalist and news producer with experience in newsroom reporting, production and media analysis.

Venezuela

Manu Quintero

Venezuelan documentary photographer who has spent more than 15 years covering the country’s social and political life for major international outlets.

Cuba

Gabriela Tamarit

Cuban journalist and visual reporter whose work is grounded in the everyday realities of life on the island.

Cuba

Germán Viamonte

Cuban journalist and camera operator documenting contemporary life and public affairs from inside Cuba.

New York, USA

Sidney Kuri Poor

Award-winning journalist, photographer and filmmaker with graduate training from Columbia Journalism School and experience in documentary reporting.

OUR APPROACH

Presence changes
what you understand.

Spatial video preserves the scale, distance, and atmosphere of a place. It lets audiences notice what a conventional frame leaves out, while keeping journalism grounded in what actually happened.

PRIMARY app selected on Apple Vision Pro

Collapsing the distance between you and the story, PRIMARY delivers spatial video news captured by experienced journalists and shot on iPhone. Every scene is witnessed, verified, and documented on the ground. No AI. Just real events, filmed in real time.

Reporting from around the world, PRIMARY brings you inside major events as they unfold. Step into protests, conflict zones, climate disasters, and human stories behind the headlines.

OUR TEAM

Journalism and technology,
built together.

PRIMARY was created by journalists and filmmakers rethinking how news can be reported and experienced in a spatial world.

Maura Axelrod

CO-FOUNDER & EDITOR IN CHIEF

Maura Axelrod

Journalist, writer and documentary filmmaker with more than two decades of national and international reporting experience.
Sam Baumel

CO-FOUNDER & EXECUTIVE PRODUCER

Sam Baumel

Filmmaker and creative technologist working across immersive media, storytelling and emerging platforms.

Editorial Advisory Committee

Roxana Monica Nagy

Roxana Monica Nagy is a creative technologist and immersive technology leader with more than seven years of experience in spatial computing, augmented and virtual reality, visionOS, and mobile development. She advises leading organizations on emerging technologies and is recognized for translating complex immersive systems into accessible, meaningful experiences for the public.

Alfredo DeLara

Alfredo DeLara is an award-winning director of photography whose journalism career spans more than three decades and assignments in more than 70 countries. His work has earned six Emmy Awards, two George Foster Peabody Awards, an Alfred I. duPont-Columbia Award, an Edward R. Murrow Award, two Overseas Press Club Awards, and the 2025 Sundance Film Festival Grand Jury Prize.

Sebastian Walker

Sebastian Walker is a multiple Emmy-, Peabody- and duPont-winning journalist with more than 20 years of experience covering major international stories. His reporting from the fight against ISIS in Mosul and the final battle in Syria that ended the ISIS caliphate each received the Emmy for Outstanding Continuing Coverage.

Lucian Read

Lucian Read is a multi-Emmy-winning producer, director, cinematographer and former conflict photographer. He was co-producer and principal cinematographer for the Primetime Emmy-winning first season of Years of Living Dangerously, and his investigations into deaths on the U.S.-Mexico border and child labor in agriculture have also received Emmy Awards.

PRIMARY, step into the story

AVAILABLE NOW

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